Garden House

Garden House asked me to provide a full design service so they could reach prospective residents and their families. They wanted a logo and branding that would work across a new website, brochure and stationery.

I instantly recognised the home from home quality that Garden House offered and used this to influence the look and feel of the entire project – the tagline ‘Home from Home’ became part of the logo.

For the logo, I supplied several options and amended them until approved. The one that was selected was inspired by ornate wrought iron entrance gates, and incorporated garden motifs.

I then designed a user-friendly site that is inviting to prospective residents and their families. In what might be a particularly difficult time for them, we wanted to convey a reassuring, comfortable and safe atmosphere message. In the absence of a suitable picture of the premises, I created an illustration for the homepage.


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Branding, Logo, Print, Web