The client asked me to modernise their existing logo. The new brand logo needed to have clear visibility from a distance as it needed to work effectively across the companies’ fleet of vehicles.

I introduced the geo-targeted map icon associated with online maps, to indicate a delivery company. The knife, fork and plate placed the logo within the food sector, with the legs suggesting delivery and speed.

The typography was improved by the use of the Neutraface font, bringing greater clarity and a fresher look and feel.

The use of the colour red brings high visibility and is associated with energy, strength, passion and desire. These resonate well within the food industry.

I developed comprehensive brand guidelines so the company can confidently maintain its brand identity across all digital and print marketing.


Branding, Logo, Print