ATMA sell sustainable wear, ethically sourced crystals and jewellery. They approached me to help with their branding and to design and develop their e-commerce site.

The branding needed to appeal to a unisex, gender-neutral audience and contain the symbolic meaning of the triangle symbol ‘to explore’. The branding has been kept minimal in style and colour to keep it as neutral as possible whilst giving the visual strength of a fashion brand.

The website carries this ethos and is modern, using a clean and straightforward approach for ease of use to let the slow fashion clothes and crystals do the talking.


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Branding, E-commerce, Logo, Web