NATA Resourcing

NATA Resourcing is a specialised IT recruitment agency set up by the husband and wife team, Matt and Lory.

The client’s website and logo were tired, dated and no longer fit for purpose. They wanted a professional online presence that reflected their personality and the high-profile clients they partner with.

After an initial meeting, the client gave me creative freedom to develop their logo and site based on our interpretation of what they wanted and needed.

The logo was carefully tailored, with a graphic representing them both in communication, and I introduced the modern font ‘Uni Neue’ for the text. These combined elements satisfied the corporate sector while not being generic or boring – it’s to the point and celebrates being a small business.

As the site was relatively simple with little imagery, we decided to animate the logo on the homepage to make it more visually exciting and dynamic.

I steered this project but, of course, sought approval at every stage, taking on board comments and amending accordingly. This approach enabled a fast turnaround and enriched the result, which surpassed the clients’ expectations.

 

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Category

Branding, Logo, Web