The in-cosmetics Group is the meeting point and learning hub for the personal care development community worldwide.

They were looking to create a sophisticated premium feel with their branding. The branding needed to be implemented across the global portfolio and create the wow factor for industry leaders.

Each show makes good use of the intense brand colours allocated to each show.

The branding focuses on ingredients, both natural and scientific, technology, and the geographical area in which each exhibition is taking place.

The hand presents the beaker to the audience, suggesting service and creating a high level of expectation. This high level of service is delivered at the show and embodies the ethos of in-cosmetics.

The mixture found within and outside the beaker allowed me to tailor the designs to each show and embrace new ingredients and technology relevant to each show.