B2B Marketing

B2B Marketing had a tired brand that didn’t fulfil the criteria its marketing collateral needed. This often left bland applications that didn’t represent their fresh innovative approach.

The rebrand had to take certain aspects of the old brand and create a functional and striking new identity. The client requested that the existing colour palette was retained and the use of the circle too.

Another issue faced is that some of the companies reports and white papers can be about abstract concepts. The client felt that these were often difficult to visualise with imagery. The design was tailored with this in mind to enable their in-house design team to create engaging visuals from limited and sometimes uninspiring imagery. It also allows more striking imagery to be incorporated without detracting from the key subject matter.

Category

Branding, Print